If you are using custom coffee cups for your next marketing event, you need to nail down its design. Partner with us and we’ll help you come up with the perfect design for your paper coffee cups.
Paper cup advertising is one of the easiest and most cost-effective way to market your business. Using this method ensures that your product will be placed directly on the hands of the consumer, resulting to maximum exposure. However, you are not the only business that is going to use this method; other businesses within your niche will probably be doing the same thing. This is why you need to make sure yours stand out and won’t be easily forgotten by the consumer long after the last sip he or she made on your custom paper cup.
You can do this by making your custom paper cups unique using a memorable design that will stand out in a busy conventional hall or a jam-packed event. To achieve this, you need to partner with a custom paper cup supplier who already has a track record of delivering high-quality cups and will work with you every step of the way so that you end up with a flawless design.
Here are some ideas that you can use the next time you’re using custom coffee cups for your next marketing event:
Add your story.
Storytelling is a great way to breathe life into your brand. If implemented well, it makes your business appear more authentic to your customers. As you take costumers on your journey, keep the story concise and easy to read.
Once they know the story behind your brand, they will know that you are there to help them, and will be more open and receptive to your marketing message.
Add a QR code.
If most of your target audience use smartphones, you can include a QR code on your paper coffee cups and include an incentive that will be highly useful for a potential customer. Using these codes in your paper cups improves the customer experience, because they get access to information about your business via a landing page, a how-to video, an ebook, or a list of contact information.
QR codes are designed to work on a flat surface, so make sure to shrink the code and keep the information you include to a minimum. To know more about including QR codes on paper coffee cups, read here.
Add a catchphrase.
Brainstorm with staff and come up with a catchphrase that will easily catch the attention of potential customers who will be drinking from your coffee cup. Using a catchphrase will keep your business in the minds of your target customers long after they have drank from your coffee cup. You will be at the forefront of their minds once they are ready to make a purchase.
In order to create a successful catchphrase, make it short but snappy, but large enough for people to quickly read from a cup. Your catchphrase should make the customer want to learn more about your product or service. Great examples of catchphrases are The New York Times’ “All the News That’s Fit to Print” and Nike’s “Just Do It.”
Add a dash of humour.
How do your customers view your brand? Do they view it as somewhat intimidating, or perhaps a bit stuffy? If so, make your brand more relatable by injecting humour in the copy you put in your paper cup.
While having a professional tone is always important, don’t forget to let your customers know that you are a brand that they can relate to. A little humour goes a long way.
To Come Up with the Perfect Coffee Cup Design, Know Your Goals
So how do you choose which design to put in your custom paper cup? First, you need to know what your goal is for the event where you will be using the paper cups. Is it to improve your brand recognition and visibility? Then try including the story behind your brand in the custom paper cup. Is it to increase traffic to your website? Then make potential customers visit your website to claim a freebie that they can download using a QR code imprinted on your cups.
Or perhaps you want to make your business more relatable to your audience? Adding a touch of humour or including marketing buzzwords will improve how your business is perceived by your customers.