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In recent times we’ve had the question posed to us time and time again by customers asking us if we think putting a QR code on their personalised coffee cups would be effective. Here’s my thoughts based on what I’ve seen work and what I’ve seen fail.

First things first – what is a QR Code?

You can think of a QR code as a paper-based hyperlink that connects the physical world with the online world. For marketers, QR codes allow advertisements, brochures, posters – even clothing or billboards – to direct users to mobile landing pages that contain much more information and interactivity than can be afforded on the printed page. This integration between print and web via mobile adds a new dimension of communication to any marketing or outreach effort.A QR Code works by simply scanning the code with a mobile device that is equipped with a camera and QR Code reader application. These applications can be downloaded for free on popular smartphone platforms such as iPhone and Android.Once the QR Code is scanned using the device’s camera it is translated into actionable information, such as a text message or mobile web page.

The advantages of using QR codes on paper cups:

  • They’re really easy to make and FREE. You can head to any number of QR generator websites, type in the website or landing page that you want to direct your target market through to and they’ll automatically generate a QR code for you for FREE. You can even get sites that will customise the code to your desired colour and include you logo as part of the code.
  • These codes can be made much smaller than the information they contain. So instead of placing a long URL or lengthy instructions on printed takeaway coffee cups, you can simply place a small QR code.
  • While your target market is holding the paper cup in their hand for 15-20mins, it’s more than likely that they’ve got their mobile phone in the other hand or at the very least within arm’s reach – perfect time to get them to scan a QR code.

You can send your target market through a wide range of information depending on what action you are looking for them to take:

  1.  A mobile website or landing page
  2.  Call a telephone Number
  3.  Send a Text Message
  4.  Send an Email, View a Message or Special Offer
  5.  Download Contact Details (VCARD)
  6.  View a Google Maps Location
  7.  View a Social Media Profile

Now while you can certainly use QR codes on paper cups – that doesn’t automatically mean that you should.

For me it comes down to:

  1. a) your demographic and the propensity for them to use the QR code
  2. b) the incentive you give them to scan the QR code.

If your demographic is used to using QR codes and you give them some incentive to scan – I think it’d be a winner.

If you have an older audience that do not have a high propensity for using technology or particularly mobile apps – you’d probably be wasting your time.

The other thing is that you can have the right demographic but unless you give them a reason to scan – it’s likely that they won’t. Competitions and giveaways are always popular ways to encourage your audience to scan the code.

For the right demographic with the right incentive using a QR code has the potential to move the custom cup from a branding/advertising exercise to something that can deliver more information and offers to your target market.

Summary
QR Codes on Paper Cups - Do They Work?
Article Name
QR Codes on Paper Cups - Do They Work?
Description
Learn more about when it is best to use QR codes on custom paper cups. Find out what works and what doesn't.
Author
Publisher Name
MyPaperCups
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Arif Ongu
Arif Ongu
06:01 10 Dec 18
Excellent service. We we ordered the cups at the last minute and in spite of several changes we requested they arrived earlier than expected. Very happy.
Kristian Konstantinidis TLA
Kristian Konstantinidis TLA
06:19 22 Nov 18
Thanks to the staff (Vicki) for their help on our last order – it made the process smooth from an operations POV and the client is thrilled with the quality of the product – that’s why I’m back!It was a smooth ordering process, easy to navigate and the end product was greatly received.read more
Malyce McFaul
Malyce McFaul
22:55 04 Oct 18
Great customer service and fast turn around at an affordable price.
Olivia Grady
Olivia Grady
07:25 17 Sep 18
Highly recommend this company. Second time I have used this company and the process both times has been very smooth. Great looking product too.
Deb Baker
Deb Baker
06:20 13 Sep 18
Amazing service! All my queries answered promptly, cups look fantastic and I believe they were even sung to as they left the building. Fun yet professional company to deal with!
Danny OBrien
Danny OBrien
00:55 31 Aug 18
Prompt, professional service from start to finish! Always so easy to work with and everything runs so smoothly.
Rudolfo Fonseca
Rudolfo Fonseca
05:41 17 Aug 18
Fantastic service and product. Communication was friendly and timely, we were extremely happy with our cups and I would happily recommend them to anyone.
Emmagness Zuze
Emmagness Zuze
02:52 09 Jul 18
Renee and Robie were with me every step of my ordering process. The speed and attention to detail they displayed was quite refreshing! We will definitely be using them in future.
1770 LARC! Tours
1770 LARC! Tours
00:08 29 Jun 18
Ordering was easy and very efficient ... Customer service was efficient, friendly and helpful. The cups arrived on the day they advised. All in all excellent service. Thank you Renee for keeping us updated all the way :)
Tailored Media - Mel Sinclair
Tailored Media - Mel Sinclair
05:23 28 Jun 18
Our new paper cups arrived today. Fantastic service, speedy delivery and a very entertaining (and informative) email to tell me when they were on their way. Thanks guys.
Steph Wong
Steph Wong
01:03 24 May 18
Best product and customer service around!Robie, Renee and Vicki are a dream to work with and I can't thank them enough for their help and dedication to turn everything around for my deadlines. This includes their assistance outside normal business hours which I appreciate so so much!read more
Sarah Winters
Sarah Winters
23:35 13 May 18
Wonderful Product and even better service. Renee and Robie are awesome and they delivered a rush order to our hotel in a little under 5 days. I would highly recommend MyPaperCups and will be back for all future expos and events.read more
Kathryn Letts
Kathryn Letts
03:35 02 May 18
I had four designs made on 4 lots of 500 coffee cups. I'm shocked how amazing the cups look, I'm so happy I choose to go with MyPaperCups there was a lovely glossy finish over the print which just adds that extra luxury/quality. Robbie was fantastic to deal with so helpful and no question was a stupid one. Also Renee and Vicki were also very helpful in answering my questions. Definitely will be returning for next year for my next order of coffee cups. Cheersread more
Ashlea Philp
Ashlea Philp
22:02 16 Apr 18
Couldn't be more pleased with the product and service MyPaperCups has provided! I came to them with my idea and they were more then willing to help me get the artwork to where it needed to be. They have a very professional yet friendly team and really went out of their way to provide the best possible experience in purchasing the cups. The final product is exactly what I envisioned and the production/delivery time was way faster then I was expecting. 5 stars to MyPaperCups, thank you.read more
Kathleen Casford
Kathleen Casford
22:48 03 Apr 18
Automated, super fast, but still personal. This is probably by far my best experience with a printer to date - everything was super easy, the process was really quick, and the team kept me informed every step of the way with fun and personalised emails. Not only did they actually let me know when the goods were dispatched (a first for any printer I've used before), they even followed up to check my client was happy with the goods. Highly recommend these guys!read more
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