With coffee drinking in Australia rising dramatically in the last few years, it’s the perfect time to take advantage of that increased popularity and consumption. If you are planning to put on a trade show or any kind of event in Australia, consider providing coffee as the primary beverage for your attendees.
Over the last ten years, there has been a large increase in coffee drinkers and in the number of coffee shops in Australia. By 2013, coffee consumption was about twice that of tea. By 2015, coffee’s popularity continued to rise, positively impacting sales of coffee, not only for shops and restaurants, but for home consumption as well.
People enjoy drinking coffee because it makes them feel good. The antioxidants and the effects of caffeine stimulate the pleasure centers of the brain. Drinking coffee gives people a chance to forget about their stress and just enjoy the taste and aroma of a great drink. After a long night’s sleep, it’s a perfect way to start the day.
As an event manager or a business owner, this boom in coffee drinking offers an opportunity to give consumers not only what they love, but a chance to serve it in specially printed paper cups, upon which you can place your brand and/or message. This is an effective way to advertise, placing your advertising message and branding right under their nose.
Since consumers will handle the paper cups for long periods of time while they’re drinking, your message is repeatedly seen by the consumer. Because of the lengthy exposure, they will more likely remember the message along with your brand, and are more apt to check out your business in the future. Also, because of the message’s visibility, others throughout the event will see your brand and the service you provide, even if they are not drinking the coffee themselves. As each coffee drinker moves around the event, they’re exposing your business message to countless others. In addition, the cups will give you the opportunity to include a mobile QR code, along with your message, to encourage attendees to visit your website.
At your event, don’t provide just ordinary printed coffee cups though, custom paper cups are the way to go. To call the most attention to your brand, consider creating a beautiful design, in your choice of patterns and colors, with the help of the experts at MyPaperCups. All of our short order promotional cups with logo are made in Australia. We provide competitive pricing and a quick turnaround time. We also offer the lowest minimum order quantities in Australia. We can get your message into the hands of your customers, while providing a positive association between the coffee drinks that Australian’s love and your business.
Contact us today for more information. We strive to create a memorable experience for every event manager, and every business owner running an event, who gets in touch with us!