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Call to action messages in marketing is a lot like fishing. You need the proper bait, you need to get your audience to bite, and then you have to reel them in. You can’t just yank and pull, either, because that can make them fight, and if they fight hard enough they’ll get away. But when you’ve sunk the hook, and reeled someone in, you need that last push to get them into the boat. That last push is a call to action, and you want to make it as direct and simple as possible.

We produce custom printed cups and it stuns me at times how few companies use any call to action messages as part of their promotions.  They threw out the line but didn’t bait the hook?

The entire purpose of marketing is to get your audience’s interest, and then make them do something. The call to action message is you spelling out what you want your audience to do. Whether you want them to adopt a pet, buy your cola, vote for a certain candidate, or just go take your survey, your call to action message acts as their marching orders. You take the pertinent information, put it in front of your audience, and give them an encouraging slap on the rear so they move in the direction you want them to.

It sounds easy, but anyone in marketing can tell you just how difficult it actually is.

A call to action message has to do a lot of things in a brief period of time. It has to lay out a specific action for your audience, it has to give them all the information they need to accomplish that action, and it has to motivate them to do it. Not only that, but it needs to accomplish these tasks in an amount of space a little less than your average Twitter post. Brevity is the soul of wit, and in this case how hard you can hit your audience’s buttons in less than a sentence can be the difference between victory and defeat.

The Answer Is In Your Hand

A call to action can be delivered on a TV commercial, or in an online ad, but more subtle delivery systems are often the ones that work best. When someone gets a call to action in an unexpected place, that is when it catches them off guard, and they are vulnerable to the message you’re sending them.

Take, for example, the humble paper coffee cup. It’s a simple item, and it serves a simple function; hold this delicious beverage so I can enjoy it at my leisure. However, that paper cup can also be prime real estate when it comes to putting your message in front of your potential audience. They take the cup because it has the drink they want, but on the cup is an eye-catching design, and a simple call to action. Whether it’s “check out our website,” or “join our social media network,” you have a tiny billboard right in their hand. Best of all, though, it’s hard to ignore, because the cup is right in front of them for the 10-15mins they spend drinking their coffee.

Keep It Short, Simple, And To The Point

The most important thing to remember when it comes to your call to action is that you don’t have a lot of time or space to work with. So give your audience a single directive, and make following that directive easy. After all, if someone has their coffee in one hand, chances are good their smartphone is in the other. Taking an online survey, or following your company on Facebook, would be the simplest thing in the world to do. However, asking for more complicated things, or asking for your audience to jump through multiple hoops, dilutes your message’s power.

To get more information about how we can help you get a call to action messages printed on some custom paper cups, simply contact us today!

Summary
No Bait - No Point in Fishing for Customers
Article Name
No Bait - No Point in Fishing for Customers
Description
We produce custom paper cups and it stuns me at times how few companies use any call to action messages as part of their promotions. 
Author
Publisher Name
MyPaperCups
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Arif Ongu
Arif Ongu
06:01 10 Dec 18
Excellent service. We we ordered the cups at the last minute and in spite of several changes we requested they arrived earlier than expected. Very happy.
Kristian Konstantinidis TLA
Kristian Konstantinidis TLA
06:19 22 Nov 18
Thanks to the staff (Vicki) for their help on our last order – it made the process smooth from an operations POV and the client is thrilled with the quality of the product – that’s why I’m back!It was a smooth ordering process, easy to navigate and the end product was greatly received.read more
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Malyce McFaul
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Olivia Grady
Olivia Grady
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Highly recommend this company. Second time I have used this company and the process both times has been very smooth. Great looking product too.
Deb Baker
Deb Baker
06:20 13 Sep 18
Amazing service! All my queries answered promptly, cups look fantastic and I believe they were even sung to as they left the building. Fun yet professional company to deal with!
Danny OBrien
Danny OBrien
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Prompt, professional service from start to finish! Always so easy to work with and everything runs so smoothly.
Rudolfo Fonseca
Rudolfo Fonseca
05:41 17 Aug 18
Fantastic service and product. Communication was friendly and timely, we were extremely happy with our cups and I would happily recommend them to anyone.
Emmagness Zuze
Emmagness Zuze
02:52 09 Jul 18
Renee and Robie were with me every step of my ordering process. The speed and attention to detail they displayed was quite refreshing! We will definitely be using them in future.
1770 LARC! Tours
1770 LARC! Tours
00:08 29 Jun 18
Ordering was easy and very efficient ... Customer service was efficient, friendly and helpful. The cups arrived on the day they advised. All in all excellent service. Thank you Renee for keeping us updated all the way :)
Tailored Media - Mel Sinclair
Tailored Media - Mel Sinclair
05:23 28 Jun 18
Our new paper cups arrived today. Fantastic service, speedy delivery and a very entertaining (and informative) email to tell me when they were on their way. Thanks guys.
Steph Wong
Steph Wong
01:03 24 May 18
Best product and customer service around!Robie, Renee and Vicki are a dream to work with and I can't thank them enough for their help and dedication to turn everything around for my deadlines. This includes their assistance outside normal business hours which I appreciate so so much!read more
Sarah Winters
Sarah Winters
23:35 13 May 18
Wonderful Product and even better service. Renee and Robie are awesome and they delivered a rush order to our hotel in a little under 5 days. I would highly recommend MyPaperCups and will be back for all future expos and events.read more
Kathryn Letts
Kathryn Letts
03:35 02 May 18
I had four designs made on 4 lots of 500 coffee cups. I'm shocked how amazing the cups look, I'm so happy I choose to go with MyPaperCups there was a lovely glossy finish over the print which just adds that extra luxury/quality. Robbie was fantastic to deal with so helpful and no question was a stupid one. Also Renee and Vicki were also very helpful in answering my questions. Definitely will be returning for next year for my next order of coffee cups. Cheersread more
Ashlea Philp
Ashlea Philp
22:02 16 Apr 18
Couldn't be more pleased with the product and service MyPaperCups has provided! I came to them with my idea and they were more then willing to help me get the artwork to where it needed to be. They have a very professional yet friendly team and really went out of their way to provide the best possible experience in purchasing the cups. The final product is exactly what I envisioned and the production/delivery time was way faster then I was expecting. 5 stars to MyPaperCups, thank you.read more
Kathleen Casford
Kathleen Casford
22:48 03 Apr 18
Automated, super fast, but still personal. This is probably by far my best experience with a printer to date - everything was super easy, the process was really quick, and the team kept me informed every step of the way with fun and personalised emails. Not only did they actually let me know when the goods were dispatched (a first for any printer I've used before), they even followed up to check my client was happy with the goods. Highly recommend these guys!read more
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