The coffee plant was first discovered in Ethiopia in the 11th century, when people began brewing its leaves for medicinal purposes. Fast forward to today, and coffee has become the panacea that almost everyone reaches out for whenever they need to have their fix or if they need to pull out an all-nighter.

The popularity of coffee is such that it has become the second most traded commodity on earth, next to oil.  Here are six reasons why coffee has become the world’s go-to beverage:

53114885 I love coffee Coffee typographical vintage style grunge poster Retro illustration Stock Vector1. Coffee wakes you up.
Coffee stimulates brain activity, which is why it makes you feel more awake than normal. Even the simple act of inhaling the scent of freshly roasted beans can reduce the effects of sleep deprivation.
Once caffeine enters the body, it interacts with the adenosine receptors in the brain, which is the body part responsible for nudging you towards sleep. The caffeine is then mistaken as adenosine by the brain.
Because the brain does not detect the adenosine, you become more awake and less sensitive to your body signalling you to sleep and rest.

2. Coffee keeps you warm.
Once temperatures begin to drop, a steaming cup of coffee will certainly go a long way in keeping you warm. Once caffeine enters the body, it stimulates blood flow, making you feel warmer from head to toe.

3. Coffee gives an energy boost.
Coffee is a known pick-me-up that can help boost your energy when you’re feeling a little down. Caffeine is the most frequently consumed psychoactive substance in the world today, meaning it can have a profound effect on your mental processes.
It also increases the activity of your brain cells, which results to the increased amount of epinephrine in the body. Epinephrine is the “fight-or-flight” hormone that makes you feel more stimulated than usual, giving you the quick boost you need to get through a sleepy morning or a midday slump.

4. Coffee improves your focus.
Studies have found that caffeine – when taken in moderate amounts – increases both selective and sustained attention. The drink allows you to increase your focus and attention for an extended period of time.

5. Coffee brings people together.
There’s no doubt about it. Coffee is a great social drink because it loosens you up and helps you relax, allowing you to enjoy the company of other people.  Getting together with friends and colleagues over coffee breaks is the perfect opportunity for you to break through social barriers and enjoy free-flowing conversations with the people you frequently interact with.

6. Coffee makes you happy.
According to several studies, coffee drinkers have a decreased risk for depression compared to non-coffee drinkers. This is because the antioxidants contained within the beverage help make you feel better about yourself.

Why Use Coffee to Advertise Your Business
Because of its many benefits, a lot of people find coffee addictive and have made the beverage a permanent fixture in their lives. Even if they are away from their Chemex or French press, people will still find a way to have their fill of coffee, wherever they are.

Your business can capitalize on this love of coffee through the use of coffee cup advertising. By having your business logo, name, or tag line printed on takeaway coffee cups and distributing them to as many people as possible, the recipients will become familiar with your brand and what you have to offer.

By using personalised coffee cups in your corporate events and product launches, you allow consumers to associate your business with the happy and relaxing feelings they associate with a great cup of coffee.