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For some people, coffee isn’t just a beverage.

It’s a necessary component of their day: the way they get moving in the morning, a ritual that adds a bounce to their step, a sense of peace that makes them feel as though everything is going right.

People get truly rabid about ensuring that they have their coffee in the mornings, and many of them don’t feel quite right until it’s in their hands.

What if you could borrow those feelings for your brand?

By using coffee in your next event, you can create an incredible effect on your potential customers. Coffee has power–and it’s power that can be in your hands. While you can’t guarantee that everyone who picks up one of your takeaway paper cups will immediately become your next customer, there are some incredible benefits to using coffee to enhance your marketing campaign.

 1. Associate positive feelings with your brand.

Coffee drinkers tend to be serious about their coffee. It’s not a passive like, especially if you’re serving it first thing in the morning or at an event where people might need an extra boost to stay awake. When you combine your brand or logo with their coffee (on a great looking custom printed coffee cup), people subconsciously pass those positive feelings on to your brand, as well. You provided them with coffee? That means that you’ve got something going for you!

2. Convey plenty of information.

You can put a lot of information about your company on a branded paper cup, and people who are standing around slowly savoring a cup of coffee often have time to read it. Whether they’re waiting on the next speaker to start or simply examining the cup while it’s in their hands, you can use the opportunity to:

  • Share your brand’s story
  • Promote unique products
  • Describe positive impacts that your brand has been able to make on the community
  • Share more about why people should consider your brand

That coffee cup can become a powerful marketing tool that tells any story that you like–and in coffee drinkers, you have a captive audience who are unlikely to put the cup down until they’ve managed to consume their caffeine.

3. Make yourself memorable.

Everyone appreciates the person who brings the coffee to an event. This is especially true if you’re at a trade show or other event where coffee might not be as widely available. The individual offering the free drinks is the one that many visitors will remember long after the event is over. If you have the opportunity to attend an event where everyone is handing out swag, your disposable paper cups may end up being the most memorable item at the event. It’s useful, it’s helpful, and it’s the item that many people find most desirable at any given event. Who needs a swag bag when you can offer coffee?

4. Bring in interested parties.

When your table or stall has the coffee, it’s the place where people most want to congregate. In fact, you may find that you have such a crowd that you have trouble keeping up with them all! Coffee draws people in, often bringing them back for a second visit before they’re ready to leave the event. You’ll have a chance to meet people, talk with them, and sell them on the advantages of your brand in person, developing relationships that will lead to later sales.

Mixing coffee with your advertising medium isn’t just a cute fad. It’s a stroke of marketing genius. Looking for the perfect cups to hold the coffee at your next event so that you can tell everyone about your brand, your business, and your passion?

Contact us today to design the perfect cup for your brand or to learn more about the fascinating benefits of providing coffee in your own branded paper cups at your next event.

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Summary
The 4 Big Benefits at Events of Coffee & Custom Paper Cups
Article Name
The 4 Big Benefits at Events of Coffee & Custom Paper Cups
Description
Using coffee in your next event, you can create an great effect on your potential customers. Coffee on custom paper cups has power in your hands. 
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Publisher Name
MyPaperCups
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100+ GOOGLE REVIEWS FROM CUSTOMERS

Arif Ongu
Arif Ongu
06:01 10 Dec 18
Excellent service. We we ordered the cups at the last minute and in spite of several changes we requested they arrived earlier than expected. Very happy.
Kristian Konstantinidis TLA
Kristian Konstantinidis TLA
06:19 22 Nov 18
Thanks to the staff (Vicki) for their help on our last order – it made the process smooth from an operations POV and the client is thrilled with the quality of the product – that’s why I’m back!It was a smooth ordering process, easy to navigate and the end product was greatly received.read more
Malyce McFaul
Malyce McFaul
22:55 04 Oct 18
Great customer service and fast turn around at an affordable price.
Olivia Grady
Olivia Grady
07:25 17 Sep 18
Highly recommend this company. Second time I have used this company and the process both times has been very smooth. Great looking product too.
Deb Baker
Deb Baker
06:20 13 Sep 18
Amazing service! All my queries answered promptly, cups look fantastic and I believe they were even sung to as they left the building. Fun yet professional company to deal with!
Danny OBrien
Danny OBrien
00:55 31 Aug 18
Prompt, professional service from start to finish! Always so easy to work with and everything runs so smoothly.
Rudolfo Fonseca
Rudolfo Fonseca
05:41 17 Aug 18
Fantastic service and product. Communication was friendly and timely, we were extremely happy with our cups and I would happily recommend them to anyone.
Emmagness Zuze
Emmagness Zuze
02:52 09 Jul 18
Renee and Robie were with me every step of my ordering process. The speed and attention to detail they displayed was quite refreshing! We will definitely be using them in future.
1770 LARC! Tours
1770 LARC! Tours
00:08 29 Jun 18
Ordering was easy and very efficient ... Customer service was efficient, friendly and helpful. The cups arrived on the day they advised. All in all excellent service. Thank you Renee for keeping us updated all the way :)
Tailored Media - Mel Sinclair
Tailored Media - Mel Sinclair
05:23 28 Jun 18
Our new paper cups arrived today. Fantastic service, speedy delivery and a very entertaining (and informative) email to tell me when they were on their way. Thanks guys.
Steph Wong
Steph Wong
01:03 24 May 18
Best product and customer service around!Robie, Renee and Vicki are a dream to work with and I can't thank them enough for their help and dedication to turn everything around for my deadlines. This includes their assistance outside normal business hours which I appreciate so so much!read more
Sarah Winters
Sarah Winters
23:35 13 May 18
Wonderful Product and even better service. Renee and Robie are awesome and they delivered a rush order to our hotel in a little under 5 days. I would highly recommend MyPaperCups and will be back for all future expos and events.read more
Kathryn Letts
Kathryn Letts
03:35 02 May 18
I had four designs made on 4 lots of 500 coffee cups. I'm shocked how amazing the cups look, I'm so happy I choose to go with MyPaperCups there was a lovely glossy finish over the print which just adds that extra luxury/quality. Robbie was fantastic to deal with so helpful and no question was a stupid one. Also Renee and Vicki were also very helpful in answering my questions. Definitely will be returning for next year for my next order of coffee cups. Cheersread more
Ashlea Philp
Ashlea Philp
22:02 16 Apr 18
Couldn't be more pleased with the product and service MyPaperCups has provided! I came to them with my idea and they were more then willing to help me get the artwork to where it needed to be. They have a very professional yet friendly team and really went out of their way to provide the best possible experience in purchasing the cups. The final product is exactly what I envisioned and the production/delivery time was way faster then I was expecting. 5 stars to MyPaperCups, thank you.read more
Kathleen Casford
Kathleen Casford
22:48 03 Apr 18
Automated, super fast, but still personal. This is probably by far my best experience with a printer to date - everything was super easy, the process was really quick, and the team kept me informed every step of the way with fun and personalised emails. Not only did they actually let me know when the goods were dispatched (a first for any printer I've used before), they even followed up to check my client was happy with the goods. Highly recommend these guys!read more
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