We’ve been helping the Red Cross Blood Service in Qld with some major campaigns in the last 12-18mths and we were lucky enough to catch up with both Stephanie Bell and Amanda Sims from the Blood Service to learn more about their campaigns and how they’ve been using the printed paper cups.

 

Q.  What is the overall objective of the campaign/event that the printed paper cups were used for?

We’ve been looking to generate interest and appointments from new blood donors visiting our mobileblood donor centres in various locations across Brisbane, the Gold Coast and the Sunshine Coast.  We found that printed paper cups with our simple call to actions were really effective in driving new donors into to donate blood for the first time.

Q.  What other advertising mediums have you used as part of the campaign/event?

To tie in with the cups, we placed posters up in local business, and used radio announcements and Facebook posts to get our message out there.

Q.  Why and how were your branded paper cups used as part of the overall campaign/event?  

Paper coffee cups were distributed to the local coffee shops who agreed to use them, in the days prior to our mobile donor centre visiting each region. Our local teams approached coffee shops individually to ask for their support, and we found most coffee shops were more than happy to help. We found having the coffee cups in market 1-2 days before the visit had the most impact and allowed the mobile donor centre to act as an additional touch point to motivate booking an appointment.

The idea was to market to people who regularly visit the area (via their local coffee shop!) who maybe haven’t considering donating blood, or were unsure of where they could donate.

Q.  Based on your experience, what sort of businesses would you recommend might benefit from branded paper cups?

We believe the printed paper cups are really useful for business or organisations with a local focus. They’re great for use at events as well to achieve blanket marketing and to be able to get your message in a place that customers can’t miss.

We’re very proud to be able to help support the Red Cross Blood Service.  If you’d like to learn more about what they do, please head to their website – www.donateblood.com.au

Summary
Drawing Out Blood Donors with Printed Paper Cups & Cookies
Article Name
Drawing Out Blood Donors with Printed Paper Cups & Cookies
Description
Learn more about how the Red Cross has been using printed paper cups as advertisements to increase the number of donors in their blood drives.
Author
Publisher Name
MyPaperCups
Publisher Logo

CUSTOMER TESTIMONIALS

George Carmody
2019-10-07T12:52:59+0000
Thanks to Vicky and the team for great service and a fantastic product from the team at Sisterelleas
Damian Corney
2019-10-03T04:10:03+0000
Great service _ we love our cups!
Heather Rogers
2019-08-01T04:28:47+0000
Fantastic service, all the way through the process and Vicki went above and beyond to ensure our cups would be environmentally acceptable at all venues. Highly recommended and thanks to Robie for his awesome speedy work too😃😄
Rory Ke
2019-06-17T05:48:32+0000
Great service from start to finish! Product looked awesome
Amireh Amirmazaheri
2019-04-27T07:07:51+0000
Working with Mypapercups is a great experience. very professional and transparent support. The team are honest, professional and very supportive. Highly recommended.
Tiffany Meteoro
2018-08-31T01:52:50+0000
I used MyPaperCups for a work event and everyone loved them Love their service! Very prompt responses and very helpful too. The quality of the cups are really good too, we love them and will definitely be using them if we need more coffee cups. Their email to let you know your order has been shipped brought a smile to everyone in the office :)

 

See our competitive pricing & the printed takeaway coffee cups you can use to promote your business.
Drop us some quick details and we'll send you a personalised coffee cups quote (incl. shipping).