Google Rating
5.0

Run by first time café owners Tracey & Michael McPhee, Alowishus Delicious is an award winning café in Bundaberg, Central QLD.  Opening 4 years ago, Alowishus has grown incredibly quickly, now operating with approx. 30 staff members and floor space more than twice the size they started with.  Many long hours, systemised operations and consistent marketing has driven the growth of this flourishing business that now also runs a fast growing catering arm, a 2nd location and gelato bar.

Tracey has ordered promotional  paper cups from MyPaperCups on a number of occasions and was kind enough to share her thoughts on marketing and the use of coffee cup advertising.

Q.  What sort of marketing have you used to promote your business? 

TM:  We are very strong on social media – particularly Facebook.  We might run the odd newspaper or local magazine ad but a lot of our business is driven by a Facebook page.  We spent a lot of time building our Facebook followers (now over 5000) and then more importantly, consistently sharing what we’re up to as a team, new products and offerings we have and how we’re working with other community groups and charitable organisations.

Q.  Why do you use your own Alowishus branded paper cups rather than generic cups? 

TM:  We have been using them for quite a while now and for a couple of reasons.

  1. We’re really big on branding. You’ll find our brand on almost every piece of packaging we have because when our products walk out the door we want other people to know where our customers got them from.  We can put branding up within and outside our café but what better advertising than to have your customers walk your brand out of your business and promote it around town for you when they order a takeaway coffee.  The café industry can be very tough and you need to do what you can to make your brand stand out and give yourself every opportunity to get in front of customers – and not just the ones walking passed your door.
  2. The other thing for us honestly was the cost per unit. Our Alowishus branded paper cups actually ended up being almost the same price per cup as generic ones from a local wholesaler!

Q.  What’s the one piece of advice you’d give a cafe owner that is considering getting their own branded cups? 

TM:  Get a graphic designer to do your artwork. If you’re going to put your brand out there – make it look as good as it possibly can be – this isn’t a huge cost and can make such a difference.

Many thanks to Tracey McPhee of Alowishus Delicious for her time and thoughts.

To check out more about Alowishus Delicious simply head to their website and facebook pages.

 

 

Summary
The Importance of Branding for Cafe's
Article Name
The Importance of Branding for Cafe's
Description
The Importance of Branding for Cafe’s - a case study about Alowishus Delicious, an award winning café in Bundaberg, Central QLD.  Learn more about how and why they use custom paper cups with their branding to promote their business. 
Author
Publisher Name
MyPaperCups
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Arif Ongu
Arif Ongu
06:01 10 Dec 18
Excellent service. We we ordered the cups at the last minute and in spite of several changes we requested they arrived earlier than expected. Very happy.
Kristian Konstantinidis TLA
Kristian Konstantinidis TLA
06:19 22 Nov 18
Thanks to the staff (Vicki) for their help on our last order – it made the process smooth from an operations POV and the client is thrilled with the quality of the product – that’s why I’m back!It was a smooth ordering process, easy to navigate and the end product was greatly received.read more
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22:55 04 Oct 18
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Olivia Grady
Olivia Grady
07:25 17 Sep 18
Highly recommend this company. Second time I have used this company and the process both times has been very smooth. Great looking product too.
Deb Baker
Deb Baker
06:20 13 Sep 18
Amazing service! All my queries answered promptly, cups look fantastic and I believe they were even sung to as they left the building. Fun yet professional company to deal with!
Danny OBrien
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00:55 31 Aug 18
Prompt, professional service from start to finish! Always so easy to work with and everything runs so smoothly.
Rudolfo Fonseca
Rudolfo Fonseca
05:41 17 Aug 18
Fantastic service and product. Communication was friendly and timely, we were extremely happy with our cups and I would happily recommend them to anyone.
Emmagness Zuze
Emmagness Zuze
02:52 09 Jul 18
Renee and Robie were with me every step of my ordering process. The speed and attention to detail they displayed was quite refreshing! We will definitely be using them in future.
1770 LARC! Tours
1770 LARC! Tours
00:08 29 Jun 18
Ordering was easy and very efficient ... Customer service was efficient, friendly and helpful. The cups arrived on the day they advised. All in all excellent service. Thank you Renee for keeping us updated all the way :)
Tailored Media - Mel Sinclair
Tailored Media - Mel Sinclair
05:23 28 Jun 18
Our new paper cups arrived today. Fantastic service, speedy delivery and a very entertaining (and informative) email to tell me when they were on their way. Thanks guys.
Steph Wong
Steph Wong
01:03 24 May 18
Best product and customer service around!Robie, Renee and Vicki are a dream to work with and I can't thank them enough for their help and dedication to turn everything around for my deadlines. This includes their assistance outside normal business hours which I appreciate so so much!read more
Sarah Winters
Sarah Winters
23:35 13 May 18
Wonderful Product and even better service. Renee and Robie are awesome and they delivered a rush order to our hotel in a little under 5 days. I would highly recommend MyPaperCups and will be back for all future expos and events.read more
Kathryn Letts
Kathryn Letts
03:35 02 May 18
I had four designs made on 4 lots of 500 coffee cups. I'm shocked how amazing the cups look, I'm so happy I choose to go with MyPaperCups there was a lovely glossy finish over the print which just adds that extra luxury/quality. Robbie was fantastic to deal with so helpful and no question was a stupid one. Also Renee and Vicki were also very helpful in answering my questions. Definitely will be returning for next year for my next order of coffee cups. Cheersread more
Ashlea Philp
Ashlea Philp
22:02 16 Apr 18
Couldn't be more pleased with the product and service MyPaperCups has provided! I came to them with my idea and they were more then willing to help me get the artwork to where it needed to be. They have a very professional yet friendly team and really went out of their way to provide the best possible experience in purchasing the cups. The final product is exactly what I envisioned and the production/delivery time was way faster then I was expecting. 5 stars to MyPaperCups, thank you.read more
Kathleen Casford
Kathleen Casford
22:48 03 Apr 18
Automated, super fast, but still personal. This is probably by far my best experience with a printer to date - everything was super easy, the process was really quick, and the team kept me informed every step of the way with fun and personalised emails. Not only did they actually let me know when the goods were dispatched (a first for any printer I've used before), they even followed up to check my client was happy with the goods. Highly recommend these guys!read more
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