Marketing does not need to be expensive. Using your logo as often as possible is a quick, easy, and affordable way of marketing your business. Here are a couple of suggestions on where to put your business logo.
First impressions last, especially in business. We often make instant, snap judgments on a business even if we have not had the chance to use its product or avail of its services. Our judgment is based solely on our first impression of the business. And in order to make a great first impression on a potential customer, business partner, supplier, or employee, you need to implement branding strategies. Your business must have a strong brand recognition and brand awareness to its target audience, as well as the industry it revolves in.
One way to having a clear, concise, and consistent branding strategy is to ensure that your logo is strategically placed all over the place. Whether you have a brand spanking new logo or an old one that has stood the test of time, you probably already have it placed on the usual suspects—on your signage, website, social media pages, business cards, and stationery.
However, did you know that there are plenty of places on where you can put your logo aside from these places? Your logo should be at the front and centre of every possible space in your business in order to maximise your exposure and improve brand recall. To achieve constant and consistent brand messaging, people will need to see the same logo everywhere for your business. Here are some great examples of where to put your logo:
Take a look at some of your favourite websites. Then, check out the left side of your browser’s address field. You will notice a small icon peeking out on the left side of the webpage’s title. This is what we call the favicon. You can add a logo to your favicon in order to make the user experience to your website even more personalised.
If your website has been favourited and added to a user’s bookmarks, your favicon will also be displayed on the bookmarks list.
Do you make the habit of commenting on other industry blogs and influential websites as part of your online marketing strategy? If so, add a professional logo to accompany your comments in order to look more polished and professional.
This is what is called a gravatar, short for “globally recognized avatars.” A Gravatar allows you to use an avatar that you can set up just once, rather than having to upload an image each time you comment.
There are plenty of places where you can put your logo beverage-wise. You can print your logo on plastic bottled waters or reusable ones, then place them all over your office, store, or business establishment. Use water containers that are durable and long-lasting so that both your customers and staff will take them along wherever they go.
Aside from water bottles, you can print your logo on koozies, which serve as insulation for canned or bottled cold drinks. You can also imprint your logos on wine bottles when gifting clients over the holidays.
You can also place your logo on takeaway coffee cups that people can use when making a cup of coffee while in your office, or you can use custom takeaway coffee cups to serve free coffee at a conference or trade show you’re hosting.
Give your staff T-shirts, jackets, caps, and other items of clothing that features your brand logo. This will reinforce your branding and improve brand visibility. Your staff will become walking advertisements of your brand, and will make it easier for customers to identify employees that they can approach for their inquiries.
When creating a presentation for a meeting with potential clients or a group of investors, make sure to incorporate your business logo in every slide deck to make your brand stand out even more.
Some of the best marketing tactics do not have to be expensive. Using your logo as often as possible is a quick, easy, and affordable way of marketing your business.